{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-body-only","title":"Sony Alpha A7 IV Mirrorless Digital Camera (Body Only)","description":"\u003cp\u003e\u003cb\u003eFull-Frame Hybrid Camera\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eWith groundbreaking performance in both still and movie recording, the Sony α7 IV is the ideal hybrid camera, providing breathtaking imagery along with on-the-spot delivery and distribution. Designed to bring the artistic visions of today's creators to life, it offers an incredible balance of speed, resolution, and smart autofocus.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eKey Features\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eNewly Developed 33.0 MP Sensor:\u003c\/b\u003e Features a 33.0 MP Exmor R™ back-illuminated CMOS sensor delivering outstanding image quality, high-speed readout, high sensitivity, low noise, and highly accurate color reproduction.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eFlagship-Level BIONZ XR™ Processing:\u003c\/b\u003e Powered by the latest BIONZ XR™ image processor for enhanced color accuracy, smoother gradations, rapid continuous shooting, and responsive data transfers.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003e5-Axis In-Body Image Stabilization:\u003c\/b\u003e Optical image stabilization unit achieves up to 5.5-step shutter-speed compensation for steady handheld shooting.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eAI-Based Real-Time Tracking:\u003c\/b\u003e Uses advanced color, pattern, and depth algorithms to track subjects instantly. High-precision Real-time Eye AF detects humans, animals, and birds—even when they move or turn away.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eHigher Resolution \u0026amp; Skin Tone Accuracy:\u003c\/b\u003e Significant improvements beyond mere numbers—delivering smooth color gradations, exquisite detail, and soft, natural human skin textures.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eWide 15-Stop Dynamic Range:\u003c\/b\u003e Captures delicate highlights and dark shadow detail across a full 15 stops of dynamic range, ideal for landscape and high-contrast photography.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eLow Noise Across High ISO:\u003c\/b\u003e Standard ISO range of 100–51,200 (expandable to 50–204,800 for stills) ensures clean, low-noise imagery in low-light environments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":49632951533723,"sku":"ILCE7M4\/B","price":2699.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0322\/6832\/0813\/files\/sony-alpha-a7-iv-body-front-jpg.png?v=1790293167","url":"https:\/\/bestcamerastore.ca\/products\/sony-alpha-a7-iv-mirrorless-digital-camera-body-only","provider":"Best Camera Store Toronto","version":"1.0","type":"link"}